Public Relations and Advertising

CURRICULUM

COMPULSORY MODULES

FIRST SEMESTER

• Introduction to mass communication
• Media literacy
• Reading and writing skills-i
• Introduction to computers
• Introduction to public relations
• Sociology
• Turkish language
• Turkish 

SECOND SEMESTER

• Introduction to new media
• Theories of mass communication
• Reading and writing skills-ii
• History of civilization
• Introduction to journalism
• Introduction to advertising
• Psychology
• Modern turkish history

  
THIRD SEMESTER

• Basic photography
• History of communication
• Essentials of economics
• Advanced reading and writing skills-i
• Introduction to law
• Fundamentals of advertising design 

FOURTH SEMESTER

• Social media in communication
• Research methods for social sciences
• English for public relations and advertising
• Media law and ethics 
• Area elective
• University elective

FIFTH SEMESTER

• Marketing and consumer behavior
• Faculty elective  
• Writing for public relations and advertising 
• Summer training-i 
• Production techniques in advertising 
• Campaign design in public relations 
• Area elective 

SIXTH SEMESTER

• Faculty elective 
• Media planning 
• Creativity in advertising 
• Campaign design in advertising 
• Area elective 
• Area elective 

SEVENTH SEMESTER

• Faculty elective 
• Summer training-ii 
• Graduation project-i 
• Political communication 
• Area elective 
• University elective 
• Graphic production techniques 

EIGHTH SEMESTER

• Faculty elective 
• Graduation project-ii 
• Integrated marketing communication 
• Area elective 
• University elective 
• Corporate identity design

OPTIONAL MODULES

• Public address
• Film production techniques
• Social responsibility projects management
• Social media applications
• Radio-tv news writing and reporting
• Introduction to directing
• Intercultural communication
• Editing
• Film genres
• Interview techniques

ACCREDITATIONS

• Public Relations and Advertising Program has been accredited as of March 1st, 2019, by the Communication Education Evaluation Accreditation Board (ILEDAK), which is an institution authorized in performing external evaluations and issues accreditation certificates in the field of communication.
• The Turkish Republic Higher Education Board (YÖK)
• The Turkish Republic of Northern Cyprus Board of Higher Education Planning Accreditation and Coordination Board (YÖDAK)

ENTRY REQUIREMENTS

Required documents:

• Completed application form
• Higher/Secondary Certificate or equivalents (e.g. O/A’Level, WAEC/NECO)
• Evidence of English Language competence: TOEFL (65 IBT) or IELTS (5.5). Students without these documents will take the CIU English proficiency exam on campus following arrival
• Scanned copy of international passport/birth certificate
• Fully completed and signed CIU Rules and Regulations document (which can be downloaded during the online application)

FEES