Digital Media and Marketing

CURRICULUM

COMPULSORY MODULES

FIRST SEMESTER

• Introduction to digital media and communication
• Microeconomics
• Reading and writing skills-i
• Information technology
• Sociology
• Modern turkish history
• Turkish

SECOND SEMESTER

• Introduction to digital marketing
• Introduction to public relations
• Reading and writing skills-ii
• History of civilization
• Information technology ii
• Psychology
• Turkish language

THIRD SEMESTER

• Intercultural communication
• Marketing management
• Popular culture and media
• Principles of advertising
• Advanced reading and writing skills-i

FOURTH SEMESTER

• Social media in communication
• Creative digital media production
• New media technologies
• Faculty elective
• Advanced reading and writing skills-ii

FIFTH SEMESTER

• Summer training, i
• Media law and ethics
• Research methods for social sciences
• Brand management
• Developing a digital business
• Faculty elective

SIXTH SEMESTER

• Corporate identity design
• Media planning in advertising
• Consumer behavior
• Integrated marketing communication
• Faculty elective

SEVENTH SEMESTER

• Summer training ii
• Cyber culture
• Digital media portfolio
• Database marketing
• Elective
• Elective

EIGHTH SEMESTER

• Web design and marketing
• Digital campaign management
• Digital propaganda
• Elective
• Elective

OPTIONAL MODULES

• Management science
• International business management
• Organization theory
• Money and banking
• Knowledge management
• Project management
• Creativity and innovation
• Managing social responsibility projects

ACCREDITATIONS

• The Turkish Republic Higher Education Board (YÖK)
• The Turkish Republic of Northern Cyprus Board of Higher Education Planning Accreditation and Coordination Board (YÖDAK)

ENTRY REQUIREMENTS

Required documents:

• Completed application form
• Higher/Secondary Certificate or equivalents (e.g. O/A’Level, WAEC/NECO)
• Evidence of English Language competence: TOEFL (65 IBT) or IELTS (5.5). Students without these documents will take the CIU English proficiency exam on campus following arrival
• Scanned copy of international passport/birth certificate
• Fully completed and signed CIU Rules and Regulations document (which can be downloaded during the online application)

FEES